I love what I do! I truly do, so when people ask my occupation I’m all too happy to tell them.
Recently I was speaking with a bride and I asked all the typical questions. When’s your wedding? Where are you having it? And who is she wearing? So red carpet of me, I know. But as a wedding planner I want to know!
She proceeded to tell me what I would equate to a horror story. She and her mom went to a few wedding dress boutiques in Dallas. She told me none of them really had what she wanted; however every time she told them she was getting married in September each proceeded to get a look of horror on their faces. One in particular told her she was way behind the eight ball and she needed to get her wedding dress that day or she would risk not having a wedding dress on her wedding. So, reluctantly she put a deposit on a dress she didn’t want. The more she thought about it the more nervous she got and the more nervous she got the worried she got and until the point she wanted to change the wedding date so she didn’t feel so pressured.
Honestly I was mortified any wedding boutique would play this card. I’ve planned weddings in 4 weeks, some in two months and never were my brides not able to find a dress that they felt like a bride in. The woman at the boutique even talked her out of going with an Israeli designer telling her the dresses always get stuck in customs and she should go with the dress she tried on. Now it is true some dresses take longer to make, some take longer to fit, but why put added stress on the Bride just to sell a dress.
There are few things wrong here. First, as wedding professionals, our job is to ease any worry the bride might have. That’s not to say we don’t manage their expectations by cautioning them on this and that. Our job is not to cause more stress. Second, this is the prime example of why wedding planners exist. Our job is to take that burden of worry off their plate and to solve problems.
Out of curiosity, I called a NYC boutique who carries the particular wedding dress the bride liked just to see if the dress she liked could be ordered in the timeframe she needed. Indeed it could be ordered and there would be no issues with customs or fittings.
I’ve yet to find out how this story ends, but I can say this, shame on any wedding vendor who uses scare tactics to make a sale. And shame on the wedding boutique in Dallas that did just that! That’s taking advantage of the situation and putting unwanted fear when there should be none. All wedding professionals should be just that, professional, kind and manage expectations without the use of fear.
Until next time…